Swedish Arsenal striker registers iconic goal mask celebration as trademark

[p]Swedish [a href="https://www.flashscore.ca/team/arsenal/hA1Zm19f/"]Arsenal[/a] striker [a href="https://www.flashscore.ca/player/gyokeres-viktor/zaBZ1xIk/"]Viktor Gyokeres[/a]' goal celebration has been trademarked. He thereby follows in the wake of other football stars.[/p][p]This is reported by the Swedish Expressen, which has obtained access to documents related to the case from the EU Trademark and Design Protection Authority.[/p][p]According to the documents, the striker's application was approved in September. The application includes a photo showing Gyökeres performing the goal gesture, which involves crossing his hands in front of his face like a mask.[/p][embed guid="156f5f2e-2fcf-4fda-bbd6-7e81fd9da90e" url="https://x.com/svenskfotboll/status/2039102569448944082" social-type="twitter" /][p][a href="https://www.flashscore.ca/player/mbappe-kylian/Wn6E2SED/"]Kylian Mbappé[/a] and [a href="https://www.flashscore.ca/player/palmer-cole/h8agbDt7/"]Cole Palmer[/a] have also previously trademarked their goal celebrations. Palmer's reason for doing so was to gain better control over how his personal brand is used by others commercially.[/p][p]"It was not about preventing other sports personalities, or children on playgrounds, from doing the same or a similar goal celebration," said Palmer's law firm in their explanation of the trademark protection, according to Expressen.[/p]