Premier League to reportedly debut streaming service in Singapore

[p]Speaking ‌at the [i][b]FT[/b][/i] Business of Football ‌Summit in London, Premier League CEO Richard Masters said the new service, called ‌[i][b]Premier League +[/b][/i], would be available ⁠for the ‌2026-2027 season, according to the report.[/p][p]The service ​has been developed in partnership with [i][b]StarHub[/b][/i], the league's broadcast ​partner in Singapore, [i][b]FT[/b][/i] said.[/p][p]While English Premier League matches are currently available on ⁠various streaming ​platforms through broadcast partners, this could be the first time the league offers its own direct-to-consumer service.[/p][embed guid="89a7727c-94e1-465f-967c-119710b6021c" url="https://x.com/TheAthleticFC/status/2027062603562844362" social-type="twitter" /][p]Masters said traditional ‌deals with broadcasters such as Sky Sports in the UK would remain "the bedrock" of the league's media business, but noted that owning and controlling its own platform provided future "optionality" in certain markets, according to [b][i]FT[/i][/b].[/p][p][b]"We're looking to learn how that might ‌be replicated around the world," the ​report quoted Masters as saying.[/b][/p]