Steph Curry signs 10-year shoe deal with China's Li-Ning

[p][a href="https://www.flashscore.ca/player/curry-stephen/xx3787qL/"]Curry[/a], 38, revealed the deal on social media and called it[b] "the partnership of a lifetime"[/b] that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing, and the ability to sign other athletes to his brand.[/p][p][b]"This is bigger than a show deal, bigger than a signature series,"[/b] Curry said in a video, saying Li-Ning will deliver[b] "sneakers that I believe in that will continue to deliver at the highest level."[/b][/p][p]Other Li-Ning athletes with their shoes include [a href="https://www.flashscore.ca/player/wade-dwyane/6PQxbGeF/"]Dwyane Wade[/a] and [a href="https://www.flashscore.ca/player/butler-jimmy/QFWrt6JU/"]Jimmy Butler[/a], Curry's [a href="https://www.flashscore.ca/team/golden-state-warriors/SxUtXqch/"]Golden State Warriors[/a] teammate.[/p][p]Curry had been a partner with Under Armour for 13 years before the split and had worn various brands through the NBA season.[/p][embed guid="a4cb8a53-e00f-4552-8eef-d36ba1bde0b6" url="https://x.com/StephenCurry30/status/2061568364028502469?s=20" social-type="twitter" /]